Crisis Communications

Proper communications during a crisis is essential to crisis management and reputation. At NML, we provide immediate media relations assistance in order to manage and contain difficult situations by:

• Developing a rapid response
• Setting up a response team
• Predicting and preparing for the scale and nature of media interest
• Drawing a flexible media plan that can parallel any crisis or climate change
• Providing emergency media training
• Arranging press conferences/ issuing statements
• Making sure that key stakeholders are briefed and up-to-date
• Liaising with your legal advisers
• Advising on actions and statements to protect your reputation against unfair media activity
• Devising ways to move forward from a crisis e.g. putting together journalist contact programs to open dialogue and maximize the chance of positive coverage post crisis.