Crisis Communications

Crisis Communications

Proper communications during a crisis is essential to crisis management and reputation. At NML, we provide immediate media relations assistance in order to manage and contain difficult situations by:

  • Developing a rapid response
  • Setting up a response team
  • Predicting and preparing for the scale and nature of media interest
  • Drawing a flexible media plan that can parallel any crisis or climate change
  • Providing emergency media training
  • Arranging press conferences/ issuing statements
  • Making sure that key stakeholders are briefed and up-to-date
  • Liaising with your legal advisers
  • Advising on actions and statements to protect your reputation against unfair media activity
  • Devising ways to move forward from a crisis e.g. putting together journalist contact programs to open dialogue and maximize the chance of positive coverage post crisis.